CASE STUDY
CASE STUDY
FIFA World Cup Brand Activation 2022
Client: Multichoice Namibia
Brands: DStv, GOtv, Supersport
Partner Brands:
Tafel Lager, Heineken, Real Good Chicken
Duration: October – December 2022
Location: Nationwide (Namibia)
THE CHALLENGE
Multichoice Namibia aimed to boost its visibility and DStv subscriptions during the FIFA World Cup. Goals included increasing brand engagement, digital adoption, and excitement among football fans.
SOLUTION
A nationwide activation campaign was launched, featuring:
- Branded fan zones and live match screenings
- Interactive games with prizes
- On-site DStv sales teams
- Trained brand ambassadors across the country
RESULT
A nationwide activation campaign was launched, featuring:
- Branded fan zones and live match screenings
- Interactive games with prizes
- On-site DStv sales teams
- Trained brand ambassadors across the country
WHY IT WORKED
- Energetic, well-trained national team ensured consistent delivery.
- Localised activations brought the experience to where people were.
- Seamless execution across diverse locations.
- Emotional connection to the World Cup boosted brand affinity.
Want similar results?
Email:
Activate@digitalladderm.com