CASE STUDY
CASE STUDY
Lucky Star, Ola & Shield Festive Campaign
Client: Tonality Marketing Namibia
Brands: Lucky Star, OLA, Shield
Duration: October – December 2022
Location: Nationwide (Namibia)
THE CHALLENGE
Tonality Marketing Namibia engaged us to roll out a multi-brand festive season activation campaign across Namibia. The brief included:
- Running festive competitions for Shield and Ola Ice Cream
- Supporting the launch of Lucky Star’s new soya mince range
- Delivering consistent, high-impact activations at selected retailers nationwide
All of this had to be executed smoothly during the busy holiday season, within budget and on schedule.
SOLUTION
We ran a nationwide in-store activation campaign across key retail locations, featuring branded zones, festive giveaways, and sales-driven competitions with instant prizes. Trained brand ambassadors brought the brand to life, engaging and educating shoppers on the ground.
RESULT
- 270 activations completed across Namibia
- 80,000+ direct consumer engagements
- Notable uplift in sales and in-store visibility for all three brands
- Strong customer feedback and campaign recall
WHY IT WORKED
- Energetic, well-trained national team ensured consistent delivery.
- Localised activations brought the experience to where people were.
- Seamless execution across diverse locations.
Want similar results?
Email:
Activate@digitalladderm.com