CASE STUDY
CASE STUDY
Savanna We See You Campaign Phase 1 – 2025
Client: Ogilvy Namibia
Brands: Savanna
Duration: June – August 2025
Location: Nationwide (Namibia)
THE CHALLENGE
Our Client tasked us with executing the Savanna “We See You” campaign across Namibia — within a fixed timeline and budget. The goal was to roll out impactful in-market activations that would drive visibility, boost sales, and connect directly with
consumers.
SOLUTION
A nationwide activation campaign was implemented, targeting key retailers and selected pubs. The campaign included both day and night activations with club spotters and activators ensuring a lively, consistent brand presence. Branded zones, giveaways, sales-driven promotions, and trained brand ambassadors were used to educate and engage consumers while driving purchase intent.
RESULT
- 141 activations completed nationwide
- 30,000+ direct consumer engagements
- Significant uplift in sales and brand visibility across targeted outlets
- Strong community feedback and high consumer recall
WHY IT WORKED
- A well-trained, energised national team delivering consistently high quality activations
- A localised approach meeting consumers where they already shop and socialize
- End-to-end logistics management, ensuring smooth setup, execution, and reporting
Want similar results?
Email:
Activate@digitalladderm.com