CASE STUDY
CASE STUDY
CASE STUDY
CASE STUDY
Jameson Connect Event 1.0 & 2.0
Client: Ogilvy Namibia
Brands: Jameson
Duration: June, October, November 2022
Location: Windhoek (Namibia)
THE CHALLENGE
Ogilvy Namibia approached us to execute pre-event and live event activations for the Jameson Connect series. The objective was to create buzz, boost attendance, drive sale and drive energy around the events — both at key retail locations and trending nightclubs across Windhoek and beyond.
SOLUTION
We delivered a dynamic, dual-phase activation campaign, combining daytime retail activations with high-energy nightclub engagements Key activation elements included:
- Branded activation zones at select retailers and nightlife venues
- Giveaways and branded setups to amplify brand presence
- Sales-driven mechanics with on-the-spot prizes to increase engagement
- Trained, energetic brand ambassadors deployed to educate, engage, and elevate the vibe
RESULT
- 10,000+ direct consumer engagements
- Noticeable boost in Jameson sales and brand visibility
- Positive community buzz and strong brand recall
WHY IT WORKED
- A well-trained, energetic team representing the brand with authenticity and excitement
- A hybrid activation strategy that tapped into both shopping and nightlife moments
- Seamless coordination and logistics, from setup to takedown, across multiple venues
Want similar results?
Email:
Activate@digitalladderm.com